"The Science Behind Why People Hate the Word Moist"

The word "moist" has often been called the most-hated word in English. This article is a reader-friendly summary of an academic paper titled "An Exploratory Investigation of Word Aversion". The article studies salty and potentially offensive language, so proceed with appropriate caution.

Spoiler: it's not just the sound of the word that causes the aversion!

Discuss your reactions to the article (and the word "moist") in the forum at the end of this module.